Here’s another exciting packaging design. In this approach, Piwniczanka, a mineral water producer from Poland imagines the impact the award will have on the shelves at the distribution point.


The Superior Taste Award, beyond the feedback it provides to manufacturers about the sensory value of their products, is an excellent way to communicate about the taste of food and drink! It is therefore normal that companies such as Piwniczanka should maximise the effect the label has at the sales point.


Piwniczanka, in this case, maximises the visibility of their product and ensures that a striking effect is achieved with the consumer.

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Last week, for two days, the iTQi team represented the Superior Taste Award and the Institute’s activities at Carrefour Belgium’s internal trade fair. Designed to introduce Carrefour staff and Carrefour Affiliates to the distributor’s newest development’s in Belgium, the event was an excellent opportunity for Carrefour’s suppliers to put their products forward and allow the inventory managers and purchassers to get familiar with the Assortment.


The International Taste & Quality Institute chose to participate to the fair and allow the participant’s to get familiar with the products that were awarded with the Superior Taste Award. Do you want your product to be featured in such an event? Are you using the Superior Taste Award in an innovative way on your Packaging? Get in touch with us now: info@itqi.com

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

There is no need to make things complicated when communicating the Superior Taste Award achievement. Have a look at how Alpha Honey markets its product along with the Superior Taste Award.

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Last Thursday, the International Taste & Quality Institute released the Sensory Analysis reports, containing the comments formulated by the chefs and sommeliers as they tasted the products.


iTQi strives to offer its clients more than just another label! We always hope that companies will use the results and feedback our renowned chefs and sommeliers to improve their products and develop new, interesting flavours for consumers. In facts, even our Taste Experts appreciate the way products develop year after year and improve based on their comments.


You can understand we were delighted when Anna, from Solnechnie Produkty (Russia) sent us the following email


Dear Christian,
I was looking forward to receive these reports! It is a great help in developing our products.
Thank you very much!


Sincerely yours,


Anna


We are always excited to see that the “Product” aspect of the Marketing equation is still taken into serious consideration in the food industry! It is such mails that keep us going! Have a nice week!

The International Taste & Quality Institute’s social media presence is taking off.


In just under a few months of existence, the Institute’s Facebook Page reached and went over 300 “Fans”. The tool, putting together chefs and sommeliers, iTQi Taste Experts, Food producers and members of the public offers a way for people interested in taste to exchange ideas and get to know superior tasting products from all over the world


The objective of the platform is to communicate around your company and awarded products, and push good news to our community of taste experts and the Internet networks.


We have hired an expert that you can directly contact to assist you in the process: Augustin Kallergis, email: augustin.kallergis |at| itqi.com


Where is iTQi visible and what can you do?


For FACEBOOK: Visit the iTQi page by clicking HERE
What is it? It’s a social network on which people connect with “Friends” and Company “Pages”.
Your benefits?
1. By publishing information on iTQi’s Facebook page, it is shown to people that are highly interested by Taste, iTQi, or the Superior Taste Award.
2. The information you publish on this page will automatically be visible on Google and other search engines. This is a great opportunity to increase your visibility on the Internet.
3. You can quickly get your products known by the increasing number of Taste Experts and the iTQi community.


What can you do to be part of it?
1. Visit our page by clicking HERE
If you’re not a member of the network yet, just click on “Register”. It takes seconds to register.
2. Then, click on “Become a Fan”.
3. Send any information, video, media, ad or exciting news about your company or products to augustin.kallergis|at|itqi.com


For TWITTER: Visit the iTQi feed by clicking HERE
What is it? It’s a social network in which users (people and companies) connect with each other and send each other very short, informative messages that often contain Internet links.


Your benefits?
1. All information published by iTQi on its social network is repeated on Twitter. That means that if you chose to publish something on our Facebook page, it will automatically appear on Twitter as well.
2. The information published on Twitter is visible to ANYONE that searches your name, product, company, iTQi or the Superior Taste Award. That is currently more than 90’000’000 users who can potentially see your information.
3. If you chose to follow-us, we’ll follow you back. This way, any information you send to your network will be automatically shown to our network as well.
4. Again, all “Tweets” are now visible in most search engines. Therefore, you increase the visibility of your Award or your great news in a substantial manner!


What can you do to be part of it?
1. Visit the iTQi feed by clicking HERE
If you don’t have a Twitter account, click on “Sign-up”. It also takes seconds to register.
2. When on the page, login and click on: “Follow”.
3. Send any of your information, video, media, ad or exciting news to augustin.kallergis@itqi.com


For LINKED-IN: Visit our company page HERE


What is it? It is a social network that allows professionals to network and exchange information, services and business opportunities.


Your benefits?
1. By connecting to your iTQi contact person, you get access to our network of Taste Experts and business professionals around the world.


What can you do to be part of it?
1. Visit the iTQi feed by clicking HERE
If you don’t have an account, click on “Sign-up” and complete your profile.
2. Click on the name of your iTQi personal contact to view his/her profile.
3. Click on “Add (Name) to your network”.


You will then be “Connected” with iTQi through your personal contact and have access to all the members of his/her network.


For the iTQi BLOG: visit our blog HERE


What is it? It is a platform that presents short articles about Taste (written in collaboration with Taste Experts and awarded companies), Taste Marketing and the Institute. On this blog, we are posting exciting news and information about our key interest, the Superior Taste of Food & Drink.


Your benefits?
1. Get up-to-date information about iTQi’s activities, short research articles on particular product categories, as well as links to the latest research on the Marketing of Taste.
2. Help us write an article about your product category and gain visibility in all our social networks. As all articles are automatically also sent to our Facebook, Twitter and Linked-in Contacts, the number of readers is quite significant. It’s an excellent opportunity to share your knowledge with a significant number of people that are very interested on matters of taste


What can you do to be part of it?
1. Visit our blog by clicking HERE
2. Read the content, and contribute by writing comments
3. Get in touch with Augustin (augustin.kallergis@itqi.com ) if you would like to collaborate on an article about your product category.


We have designed our Social Media Network as an open platform in which Consumers, Taste Experts and Producers share information and discuss about Taste. We are looking forward to working with you on the promotion of your great products.

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!

You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.

Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

The International Taste & Quality Institute prides itself on its very large and diverse panels of chefs, sommeliers and drink experts from all over Europe. As every year our 120 Taste Experts meet in Brussels to taste more than 160 products, we thought it would be appropriate for you to get to know our teams.

This week, we’re introducing you to the Greek Chef’s Club.

This almost 20 years old club is based in Athens has been an iTQi partner since the Institute’s beginnings. The Club is composed by Chefs, Pastry Chefs and Higher education professionals, which allows this outstanding and extremely active organisation to integrate nicely in the food market. Their mission, promoting and increasing knowledge and visibility of the art of Gastronomy, appealed to the Institute’s objectives.

Among its activities, the Greek Chefs Club has been behind the HO.RE.CA trade fair in Athens and a number of competitions in Greece and abroad. It has also established an active collaboration with EOT, the Greek Tourism Organisation, and a number of ministries for the certification of restaurants and the award of the “Chef’s Badge”, a must have indication of culinary skills. And on the international scene, the Greek Chef’s Club works with the KERASMA initiative promoting high quality Mediterranean products. Their activity in the Food and Drink industry makes them an excellent partner for the International Taste & Quality Institute.

Due to their broad and open background, the Greek Chef’s Club members have developed a strong curiosity and willingness to discover new, exciting products from all over the world.

Do you want more information about the Greek Chef’s Club? Visit their website HERE and their Facebook page HERE

---

Thank you for reading!

Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!

You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.

Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

The blogosphere is buzzing with news about iTQi and the Superior Taste Awards! We found this excellent article in Spanish about the Superior Taste Awards by Meritxell Falgueras. Meritxell publishes Wine and the City (Best Catalan wine content blog 2009) and participated for the first time in the Superior Taste Awards in 2009. This year, she will be back in Brussels for the 2010 edition.

He tenido la oportunidad de ir a Bruselas como jurado de la quinta edición de Superior Taste Awards de iTQi realizado en Golf du Château de la Bawette los días 29, 30 y 31 de marzo en Bruselas. Ha sido una gran oportunidad de conocer a grandes compañeros de la profesión de toda Europa, a los encantadores organizadores y a retar mi paladar haciendo catas de leche, sake, cerveza, infusiones, agua, zumos, vodka, licores, refrescos, shochu, té, café… ¡Una experiencia increíble! Porque no sólo era cualificar los productos sino que debíamos explicar sus grandezas o lo que se podría mejorar. Una gran lección y un gran entrenamiento para mi nariz y mis papilas gustativas, demasiado acostumbradas a degustar vino…


Muchas empresas se nutren de conocimientos y buenas intenciones. Pero las que funcionan están basadas en el valor, en la inteligencia y en las que hay buenas personas detrás. Así es  Superior Taste Awards, una manera eficaz de poner a prueba las bebidas (a través los sumilleres) y los productos gastronómicos (con los mejores chefs europeos). Un sabio examen para que las empresas que participan puedan conocer los límites y cómo se perciben sus productos.  Y los premiados ganan la merecida medalla que es una perfecta guía para los consumidores que tienen la garantía del jurado experto. Con iniciativas así, da gusto trabajar en este hermoso mundo sensorial de la sumillería.


I had the opportunity to go to Brussels as a judge for the fifth edition of iTQi’s Superior Taste Awards, held at the Golf du Château de la Bawette on 29, 30 and 31 March 2009 in Brussels. It was a great opportunity to meet great companions of the profession across Europe. The organizers were charming and I was able to challenge my palate by tasting milk, sake, beer, tea, water, juice, vodka, liqueurs, soft drinks, shochu, tea, coffee … An incredible experience! Qualifying the products was not our only task; we had to explain why a product was great or what could be improved. A great lesson and a great workout for my nose and my taste buds, too accustomed to tasting wine …


Many companies thrive on knowledge and good intentions. But the really great companies are those based on value, intelligence and in which there are good people. The Superior Taste Awards are an effective way to test drinks (by the sommeliers) and gourmet products (with the best chefs in Europe). A wise consideration for companies involved to know the limits and how they perceive their products. And for the winners earning a deserved medal, the award is a perfect guide for consumers who are assured of the jury’s expertise.


It is with such beautiful initiatives that I keep wanting to work in the beautiful world of taste, wines and aromas.

This way for the original article: http://www.winesandthecity.com/2009/04/07/international-taste-quality-institute/

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Last month, iTQi and Taste Expert and Food Archaeologist Alan Coxon was awarded the “Maitrise Escoffier Award”. Back then, we simply noted the fact by publishing a press-release on the relevant page of our site. We thought it interesting, therefore to look a bit further into this Award and explore its importance and its weight on a global perspective.


Here’s what we found out… The “Maîtrise Escoffier Award” is awarded every year by the Conseil Culinaire Français in Great Britain. Considered a key actor in british gastronomy and its relationships with continental Europe, the ACF was founded in the begining of the 20th century and regroups master chefs from all over the United Kingdom. Today, this leading chefs associations has maintained its mission to promote and sustain the standards of gastronomy.

The Association Culinaire Française in a society of master chefs, run by chefs for chefs. Throughout the year, an impressive number of events and happenings maintains this mission and ensures that Gastronomy keeps a central role in the public’s minds.


We would like, once again, to congratulate Alan for his achievement and wish him all the best for his gastronomical future.