Since 2006, the Kyodoshoji Co Ltd has been testing many of the beers brewed at the COEDO brewery by the International Taste & Quality Institute.  They have been awarded each year with 1, 2 or 3 golden  stars Superior Taste Awards.  Specially the Coedo Beniaka brand, which has received 3 golden stars in 2007, 2008 & 2009 and has therefore been honored by a Crystal Award. In this video, the CEO of the company, Mr Shigeharu Asagiri, is explaining how he has used the Superior Taste Awards to build and increase  trust of the customers in the Coedo brands.

An interesting interview of Mr Jean-Louis Sohet, International Marketing Manager which shows the main reasons why, after having had successful awarded products in the past years (see  here), the company decided to enter a wide range of products again this year.

This year, next to the usual presentation of the tasting sessions itself, we included escerpts of some conversations we had with producers form Japan, Spain and Belgium , who told us how a Superior Taste Award can bring lot of added value to their products.

This new video will be standard on our website from now on.   But here you can see it already in internet Premiere.   The world premiere showing of it took place at the Awards Ceremony of the 26th of May, in Brussels, Belgium.

Please do not hesitate to post your comments, to say waht you like and what you dislike, to give us some suggestions …  Have a nice time.

The Superior Taste Award is certainly a powerful tool in communicating about a product’s taste to a consumer or a consumer group. This is not everything however as, increasingly, companies need to show to their partners and their distribution channels that their products are going to be successful on the market to justify their space on the shelves!





Aguas de Mondariz understood this and made their Superior Taste Award extremely visible on their Trade-Fair stall. In this way, the company showcases the superiority of their products to the industry, setting the necessary base for a successful delivery to the consumer.





Although primarily interested in identifying, judging, rewarding and promoting superior tasting food and drink, the International Taste & Quality Institute is always delighted to see proactive promotion activities of it’s participating products. Aguas de Mondariz has made it clear, in using the Marketing Tools put at its availability, that it is both interested in the gustatory quality of its water and in promoting this to the industry, its clients and the final consumer.





It’s been some time now since the 2010 Awards Ceremony! Show-us what you did with your Superior Taste Award by contacting augustin.kallergis@itqi.com or by posting your pictures directly on our Facebook Page!

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Last Thursday, the International Taste & Quality Institute released the Sensory Analysis reports, containing the comments formulated by the chefs and sommeliers as they tasted the products.


iTQi strives to offer its clients more than just another label! We always hope that companies will use the results and feedback our renowned chefs and sommeliers to improve their products and develop new, interesting flavours for consumers. In facts, even our Taste Experts appreciate the way products develop year after year and improve based on their comments.


You can understand we were delighted when Anna, from Solnechnie Produkty (Russia) sent us the following email


Dear Christian,
I was looking forward to receive these reports! It is a great help in developing our products.
Thank you very much!


Sincerely yours,


Anna


We are always excited to see that the “Product” aspect of the Marketing equation is still taken into serious consideration in the food industry! It is such mails that keep us going! Have a nice week!

Promoting great tasting Food and Drink, helping producers improve their products and increase their sales has always been the International Taste & Quality Institute’s key objectives. We consider it a success when one of our clients come back to us the following year with new products and tell us the award has had a positive effect on their sales.


You can understand that we were delighted when Ms. Shimoi, Subsection Chief at Matsuzawa’s (producer of the excellent Ringo Otome, three stars in 2009), development department wrote in one of her emails:


“iTQi優秀味覚賞を受賞させていただいてからというもの、おかげさまで工場は大忙しです。
特に三ツ星を頂いた「りんご乙女」は予想以上の販売量で、原料のりんごが切れてしまわないか毎日ハラハラしながら、
うれしい悲鳴を上げております。”


Which roughly translates into:


“Since our product’s quality has been recognised through the Superior Taste Award, organised by the International Taste & Quality Institute (iTQi), our plant has not stopped producing! Our sales of “Ringo Otome”, rewarded with three stars, have increased in an incredible way and we’re always a bit worried of not having enough apples, prime ingredient of our biscuit. But this fear does make us happy, so it’s not too bad… Not bad at all actually”.


And while we’re not surprised, considering the substantial research backing our concept, getting such feedback always makes us happy as it proves we are working on something that helps small and large producers equally in promoting their exceptional products!


It’s the kind of comments that, since first edition of the Superior Taste Awards, have kept us going. It is those comments that have maintained and increased our belief that our unique concept, combining a detailed Sensory Analysis and a clear, easy to communicate Marketing Tool, are effective in helping our clients meet consumer expectations and increase their bottom line.


More information on Matsuzawa Co., LTD: http://www.matsuzawa.gr.jp/iTQi.htm

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Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!