Archive for the 'Taste Marketing' Category

About iTQi, Frozen products, Taste Marketing, Using the Award

VAMIX in the stars…for their excellent pre-cooked breads and sauce

VAMIX is  a subsidiary of Belgian’s VANDEMOORTELE FOOD SERVICE.  This  department  commercializes  deepfrozen bakery products as well as edible oils & fats, mayonnaises and sauces for commercial outlets (horeca) and collectivity caterers.


This year, in 2011, they  harvested 5 Superior Taste Awards .





 

After the 4 awards received in 2010 and the 3 ones of 2009, this constellation of stars shows the  constant level of the quality of almost the totality of their range of products.


As many other food producers they show it on their website, they communicate it to their customers and they talk about it, which has proven successful in terms of gaining new customers and market shares.

About iTQi, Business to Business, Superior Taste Award advertising, Taste Marketing, Using the Award, iTQi Taste Experts

Another award? Check how the Superior Taste Award works.

Getting bored of the so many competitions and awards one can register its products to without knowing exactly how serious they are?   Here is a easy to read, straight to the point, no frills  presentation of what the International Taste & Quality Institute is all about and how serious and neutral the jury’s act.  It explains eventually how worthful a Superior Taste Award can be for your Quality Manager (to improve your products), for the sales executives (fantastic sales argument) and for the marketing department (a great communication tool) .   Special thanks to our trainee Alexandra who, as a communication graduate,  was able to summarize all the wheareabouts of our organization in an enjoyable and attractive way .

About iTQi, Social networks, Superior Taste Award advertising, Taste Marketing, Television Advertising

iTQi now promotes your adds on the Chinese market. More initiatives under way!

The International Taste & Quality Institute – iTQi – is working hard to promote the great products awarded with the Superior Taste Award. After recently launching last year a successful ‘Social Media’ platform, iTQi now expands its efforts to cover the Chinese market. From now on, all videos posted on our Social Media platform will be posted on youku.com, a Youtube equivalent on the Chinese Internet. This results on more visibility for “Western” products on the Chinese market (and inversely).


Here’s the link: http://u.youku.com/user_video/id_UMzE4MjQ0MDM2.html


Don’t we have your video up there? A bit of paticence, we’re working on transfering all videos posted on Youtube on Youku as well! You can also send us your video to our address: info@itqi.com so that we can process it.


Also, don’t hesitate to let us know on how we can help you further promote on your market!


International Taste & Quality Institute, iTQi(国际风味暨品质评鉴所)——正致力于协助优秀的Superior Taste Award获奖企业宣传他们的产品。继去年刚刚成功启动的“社交网络媒体”平台,iTQi正将其网络宣传触角伸向中国市场。即日起,所有发布在iTQi社交网络媒体平台的视频也会同时发布于“优酷网”——类似于Youtube的、中国最主要的视频网站之一。这使得“西方”食品和饮品产品在中国市场上的能见度大大提高,反之亦然。


iTQi获奖产品视频列表在优酷网的链接为:http://u.youku.com/user_video/id_UMzE4MjQ0MDM2.html


您的获奖产品视频还没有出现在这个列表中?您可以直接将您的视频发至info@itqi.com,我们将随时为您发布!


也欢迎您随时与我们联络,告诉我们如何帮助您在您的市场范围内更好的推广您的获奖产品!






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Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Frozen products, Taste Marketing, Television Advertising, Using the Award

Shana Food’s TV advertisement features the Superior Taste Award

Have a look at how Shana Foods uses the Award (Superior Taste Award, 2 stars, 2009) on its latest TV clip. An excellent way to put forward the Paratha’s exceptional taste an gustatory qualities


We hope you enjoy watching!









Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

About iTQi, Print Advertising, Taste Marketing, Television Advertising, Using the Award

Solo Light, by Unilever – an excellent marketing campaign about the product’s taste

Solo light achieved an excellent result at the 2010 Superior Taste Award. It’s Solo Light, Solo Vloeibaar Light and Solo Bakken en Brade respectively obtained 3, 2 and 2 stars, awarded by the iTQi panels of Chefs and Sommeliers. Have a look at the integrated print/tv marketing campaign the company has set up to communicate on this achievement!


Two tv adverts – one in dutch, one in french:







And the equivalent print ads, in newspapers and posters all over the Benelux:










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Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

About iTQi, Business to Business, Superior Taste Award advertising, Taste Marketing, Testimonial

The Superior Taste Award & Aguas de Mondariz: Showing off is essential!

The Superior Taste Award is certainly a powerful tool in communicating about a product’s taste to a consumer or a consumer group. This is not everything however as, increasingly, companies need to show to their partners and their distribution channels that their products are going to be successful on the market to justify their space on the shelves!





Aguas de Mondariz understood this and made their Superior Taste Award extremely visible on their Trade-Fair stall. In this way, the company showcases the superiority of their products to the industry, setting the necessary base for a successful delivery to the consumer.





Although primarily interested in identifying, judging, rewarding and promoting superior tasting food and drink, the International Taste & Quality Institute is always delighted to see proactive promotion activities of it’s participating products. Aguas de Mondariz has made it clear, in using the Marketing Tools put at its availability, that it is both interested in the gustatory quality of its water and in promoting this to the industry, its clients and the final consumer.





It’s been some time now since the 2010 Awards Ceremony! Show-us what you did with your Superior Taste Award by contacting augustin.kallergis@itqi.com or by posting your pictures directly on our Facebook Page!






Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

About Taste, Taste Marketing, Water

Waters in Japan (Guest article by Global Waters)

It is a relatively unknown fact that Japan as a very rich nature, and a deep culture when it comes to Natural water. The country is fortunate to be rich with abundant sources of remarkable mineral and spring waters, naturally produced in outstanding environmental settings, such as forests (covering two thirds of the country’s entire land space) and sufficient rain and snow fall, distributed in four clearly distinctive seasons.


100 Remarkable Waters
In 1995, for the purpose of raising public awareness about natural water and nature conservation, the Japanese ministry of environment selected 100 water sources throughout the country and certified them. The selection criteria were not only limited to the water’s fine qualities and the preservation of the surrounding environment, but also on the historical and cultural background behind the sources. In 2008, the Ministry set out to find a new set of “100 Remarkable Waters”, and added another 100 water sources with waters of outstanding quality and/or distinct character.


Over one hundred bottled brands – From Natural Spring to Deep Sea
Not surprisingly, there are well over one hundred bottled water brands in Japan, their types ranging from natural mineral water, to deep sea waters. The Most popular of those catogories is the natural, mineral waters.. It should be noted, at the same time, that Japanese version of natural mineral water tend to be lower in TDS (Total Disolved Solids) than their european counterparts.


Despite a number of geochemical variations, many natural water circulation systems in Japan are typically “rapid”. Rain and snow fallen on steep mountains gush out after a relatively short life underground (i.e. less than 100 years).


As far as their taste is concerned, this peculiar system produces rather soft, pure and gentle waters which are low in minerals and match well with sensitive cuisines (including sushi and other Japanese specialties). white wines, sparkling wines and Sake. As an example of the refinement of Japanese table waters, Ensui, a brand from the Rice Uonuma region, in the Niigata prefecture, has been so highly received by European connoisseurs, that it was selected by many gastronomy professionals and is now served on board all Cunard Cruises (the operator of theQueen Elisabeth and the Queen Mary).


Hot Spring Waters – From Skin Treatement to Deoxidization
Japan’s volcanic geologic characteristics highlight another aspect of the country’s natural water: its more than three thousand natural hot spring sources. Most hot spring waters in Japan are dedicated to bathing purposes; many are also drunk for wellness or for their taste. Several hot spring waters in Kyushu (which are said to have certain de-oxidization effects due partially to their high pH degree) are bottled for commercial sale.


During the Meiji era (early 20th century), hot spring waters in Japan were attributed a number of medical characteristics. Many hot spring waters were scientifically analyzed and some were defined as medicines. The Post World War II era saw the abolishment of the medical classification of natural spring waters due to the advent of new, and different standards of health administration policies which did not allow spring waters to be labeled as medical products. Today, true hot spring lovers still know how to enjoy (both drink and bathe) good, hot spring waters, as this exceptional product remains deeply anchored in the Japanese culture.


Global Waters K.K.
Based in Japan, Global Waters K.K. is a water specialist distributor and consultant.
Global Waters exports Japanese water products to mainly business clients, but individual customers overseas can also order various products on-line including Japanese Mineral/Spring Waters and Japanese Natural Hot Spring Waters.


Takuya Horiuchi, Global Waters K.K. , tel: 81-(0)3-3827-3011 fax:81-(0)3-3827-3061
e-mail: t.horiuchi@mizuhiroba.jp
Individual customers can make enquiries or orders at either platform below.
http://www.mizuhiroba.jp/en/index2.html, http://search.borderless.rakuten.com/borderless/search.action?sid=mizuhiroba&l=en

Taste Marketing

Food innovation: Keeping the Consumer at the centre of it.

In developing great, new products for their customers, companies often fall in what Larry Selden and Ian C. MacMillan (Harvard Business Review) called the “Growth Gap“: failing to identify real trends and customer wants/needs during a Research and Development project. They argue, in summary, that falling in the “Growth Gap” is similar to throwing money at your R&D team while totally ignoring your customers (and, ultimately, your share-holders).


In the competitive area of food production, nothing could be more true. In fact, most people involved in creating great food and beverage products to the market have, at some point in their career, met this challenge. As thousands of different products compete for a share of the consumers’ taste buds and wallet, Innovation, Research and Development and meaningful Novelty take a new importance for any company striving to bring anything to the table. In this context, it becomes crucial that Research & Development efforts are aligned with the latest trends in consumer taste.


The International Taste & Quality Institute was founded with this idea in mind: helping great food and drink producers get expert knowledge from the people that are best qualified and positioned to associate taste trends and characteristics with what consumers like. Combining their customer’s feedback with their knowledge and experience, iTQi’s Chefs and Sommeliers are able to give a supported opinion on any product’s taste. The combination of many of these feedbacks can then be used to improve the participating products in a direction that will certainly meet its market’s needs.


The challenge of the “Growth Gap” has been around as long as businesses themselves have had to adapt to changing market conditions. Today, solutions exist to close this gap by listening to the organisation’s customers or to people that know them well. And it’s the organisation’s that listen best that will, ultimately, perform best.



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Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!