The International Taste & Quality Institute – iTQi – is working hard to promote the great products awarded with the Superior Taste Award. After recently launching last year a successful ‘Social Media’ platform, iTQi now expands its efforts to cover the Chinese market. From now on, all videos posted on our Social Media platform will be posted on youku.com, a Youtube equivalent on the Chinese Internet. This results on more visibility for “Western” products on the Chinese market (and inversely).


Here’s the link: http://u.youku.com/user_video/id_UMzE4MjQ0MDM2.html


Don’t we have your video up there? A bit of paticence, we’re working on transfering all videos posted on Youtube on Youku as well! You can also send us your video to our address: info@itqi.com so that we can process it.


Also, don’t hesitate to let us know on how we can help you further promote on your market!


International Taste & Quality Institute, iTQi（国际风味暨品质评鉴所）——正致力于协助优秀的Superior Taste Award获奖企业宣传他们的产品。继去年刚刚成功启动的“社交网络媒体”平台，iTQi正将其网络宣传触角伸向中国市场。即日起，所有发布在iTQi社交网络媒体平台的视频也会同时发布于“优酷网”——类似于Youtube的、中国最主要的视频网站之一。这使得“西方”食品和饮品产品在中国市场上的能见度大大提高，反之亦然。


iTQi获奖产品视频列表在优酷网的链接为：http://u.youku.com/user_video/id_UMzE4MjQ0MDM2.html。


您的获奖产品视频还没有出现在这个列表中？您可以直接将您的视频发至info@itqi.com，我们将随时为您发布！


也欢迎您随时与我们联络，告诉我们如何帮助您在您的市场范围内更好的推广您的获奖产品！

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Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Have a look at how Shana Foods uses the Award (Superior Taste Award, 2 stars, 2009) on its latest TV clip. An excellent way to put forward the Paratha’s exceptional taste an gustatory qualities


We hope you enjoy watching!

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Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Solo light achieved an excellent result at the 2010 Superior Taste Award. It’s Solo Light, Solo Vloeibaar Light and Solo Bakken en Brade respectively obtained 3, 2 and 2 stars, awarded by the iTQi panels of Chefs and Sommeliers. Have a look at the integrated print/tv marketing campaign the company has set up to communicate on this achievement!


Two tv adverts – one in dutch, one in french:

And the equivalent print ads, in newspapers and posters all over the Benelux:

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Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Sometimes, simply flashing your Award on a TV can be enough to communicate the message you want to your customers. This is what South African Breweries did for their Hanza Marzen Gold beer in 2009 when they obtained a three stars Superior Taste Award.


We hope you enjoy watching!

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Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

In this clip, Manantial, producer of the Agua de Benasal uses the Superior Taste Award as a platform to promote the taste of their product, but also its healthy nature. Employee motivation and dedication is also put forward! Good job!

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Thank you for watching!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!