Interviews, Superior Taste Award advertising, Testimonial, Using the Award, iTQi Taste Experts
An interesting interview of Mr Jean-Louis Sohet, International Marketing Manager which shows the main reasons why, after having had successful awarded products in the past years (see here), the company decided to enter a wide range of products again this year.
About Taste, About iTQi, Superior Taste Award advertising, Testimonial, iTQi Taste Experts
This year, next to the usual presentation of the tasting sessions itself, we included escerpts of some conversations we had with producers form Japan, Spain and Belgium , who told us how a Superior Taste Award can bring lot of added value to their products.
This new video will be standard on our website from now on. But here you can see it already in internet Premiere. The world premiere showing of it took place at the Awards Ceremony of the 26th of May, in Brussels, Belgium.
Please do not hesitate to post your comments, to say waht you like and what you dislike, to give us some suggestions … Have a nice time.
About iTQi, Social networks, Superior Taste Award advertising, Taste Marketing, Television Advertising
The International Taste & Quality Institute – iTQi – is working hard to promote the great products awarded with the Superior Taste Award. After recently launching last year a successful ‘Social Media’ platform, iTQi now expands its efforts to cover the Chinese market. From now on, all videos posted on our Social Media platform will be posted on youku.com, a Youtube equivalent on the Chinese Internet. This results on more visibility for “Western” products on the Chinese market (and inversely).
Here’s the link: http://u.youku.com/user_video/id_UMzE4MjQ0MDM2.html
Don’t we have your video up there? A bit of paticence, we’re working on transfering all videos posted on Youtube on Youku as well! You can also send us your video to our address: info@itqi.com so that we can process it.
Also, don’t hesitate to let us know on how we can help you further promote on your market!
International Taste & Quality Institute, iTQi（国际风味暨品质评鉴所）——正致力于协助优秀的Superior Taste Award获奖企业宣传他们的产品。继去年刚刚成功启动的“社交网络媒体”平台，iTQi正将其网络宣传触角伸向中国市场。即日起，所有发布在iTQi社交网络媒体平台的视频也会同时发布于“优酷网”——类似于Youtube的、中国最主要的视频网站之一。这使得“西方”食品和饮品产品在中国市场上的能见度大大提高，反之亦然。
iTQi获奖产品视频列表在优酷网的链接为：http://u.youku.com/user_video/id_UMzE4MjQ0MDM2.html。
您的获奖产品视频还没有出现在这个列表中？您可以直接将您的视频发至info@itqi.com，我们将随时为您发布！
也欢迎您随时与我们联络，告诉我们如何帮助您在您的市场范围内更好的推广您的获奖产品！
Frozen products, Taste Marketing, Television Advertising, Using the Award
Have a look at how Shana Foods uses the Award (Superior Taste Award, 2 stars, 2009) on its latest TV clip. An excellent way to put forward the Paratha’s exceptional taste an gustatory qualities
We hope you enjoy watching!
About iTQi, Print Advertising, Taste Marketing, Television Advertising, Using the Award
Solo light achieved an excellent result at the 2010 Superior Taste Award. It’s Solo Light, Solo Vloeibaar Light and Solo Bakken en Brade respectively obtained 3, 2 and 2 stars, awarded by the iTQi panels of Chefs and Sommeliers. Have a look at the integrated print/tv marketing campaign the company has set up to communicate on this achievement!
Two tv adverts – one in dutch, one in french:
Print Advertising, Superior Taste Award advertising, Using the Award
Here’s another creative use of the Superior Taste Award; Lacturale, Awarded with 2 and 3 stars for multiple milk products in 2010 published this exceptional leaflet which clearly communicates the purpose and aims of the Superior Taste Award and iTQi!
In particular, the application of the Superior Taste Award label on the packaging, and the promotion of this packaging in the press, ensures that consumers easily recognise and understand the value of the product inside. The leaflet is an excellent opportunity to also connect the Superior Taste of the product with the organisation’s other activities, namely their CSR and production tools, as well as other industry recognitions it has obtained.
About iTQi, Business to Business, Superior Taste Award advertising, Taste Marketing, Testimonial
The Superior Taste Award is certainly a powerful tool in communicating about a product’s taste to a consumer or a consumer group. This is not everything however as, increasingly, companies need to show to their partners and their distribution channels that their products are going to be successful on the market to justify their space on the shelves!
Aguas de Mondariz understood this and made their Superior Taste Award extremely visible on their Trade-Fair stall. In this way, the company showcases the superiority of their products to the industry, setting the necessary base for a successful delivery to the consumer.
Although primarily interested in identifying, judging, rewarding and promoting superior tasting food and drink, the International Taste & Quality Institute is always delighted to see proactive promotion activities of it’s participating products. Aguas de Mondariz has made it clear, in using the Marketing Tools put at its availability, that it is both interested in the gustatory quality of its water and in promoting this to the industry, its clients and the final consumer.
It’s been some time now since the 2010 Awards Ceremony! Show-us what you did with your Superior Taste Award by contacting augustin.kallergis@itqi.com or by posting your pictures directly on our Facebook Page!
About iTQi, Packaging, Superior Taste Award advertising, Using the Award
Here is another example of how the Superior Taste Award can be used in the promotion of Food and Drink products. Simply adding the Superior Taste Award on the packaging can be an excellent tool to show the recognition the product has obtained from an international jury of Chefs, Sommeliers and Opinion Leaders in the subject of taste. Additional value can be obtained from explaining to consumers what the Award represents and what its meaning is.
Unilever’s Solo brand, participated with three products in 2010 and obtained multiple Superior Taste Awards for them. Their packaging, beyond communicating the fact that the brand was recognised as having a superior taste provides consumers with a “story” they can adhere to and follow.
Superior Taste Award advertising, Television Advertising, Using the Award
Sometimes, simply flashing your Award on a TV can be enough to communicate the message you want to your customers. This is what South African Breweries did for their Hanza Marzen Gold beer in 2009 when they obtained a three stars Superior Taste Award.
We hope you enjoy watching!
About Taste, Cheese, Print Advertising, Superior Taste Award advertising
In a continuation of its effort to put forward new, high quality, local products, the International Taste & Quality Institute presents a guest article written by Sirana Gligora on the Paški Sir sheep cheese from the Island of Pag in Croatia. We hope you enjoy reading as much as we did!
Paški Sir has been made on the Island of Pag since ancient times. At Gligora Sirana, we have been able to infuse all of the traditions and artisan techniques passed through generation to generation together with the very latest technology, to produce a consistently high quality limited product cheese. Awarded the 3 star Superior Taste award for the past 3 years as well as numerous other awards, Gligora’s Paški Sir is the most awarded and most famous of Croatia’s artisan cheeses.
Paški Sir is full bodied and exclusively made from raw ewes’ milk cheese, with a well balanced full body and golden yellow in colour. The unique flavours deliver excellent sheep milk savours to the pallet and leave a very long and pleasant after taste without aggressiveness. The distinctive flavours are permeated from the rich traditions of husbandry and vegetation on the Island of Pag.
The tradition of Paški Sir
The Island of Pag has a long tradition of cheese making and agriculture. As the most indented Island in the Adriatic, Pag has perfect climatic conditions for making cheese.
The eastern landscape of the Island is dominated by the beautiful mountain range on the mainland, Velebit. It’s on these snowy peaks where hot and cold air amasses, and particularly in winter, gives birth to the famous Pag Bura. A strong, cool, dry wind that gathers strength as it tumbles down the southern slopes of Velebit onto the calm seas. Here, it creates a beautiful scenery of tiny sea droplets swirling in the air, not unlike dust devils dancing on the surface of the water. The Bura then dries and turns into dry salt dust, which it then scatters all over the Island of Pag, turning it into a beautiful white salty Island. The salt dust becomes wet when it falls onto the vegetation, as if it was thrown upon it as boiling water, and in these conditions upon the rocky hills of the Island of Pag, only the extremely resilient and aromatic plant species will survive. The best known and most precious is the fragrant Pag’s Sage, there are numerous colonies of this purple bloomed plant which adorn the pure white limestone in May and fill the air with its scent.
Paška Ovca (Pag Sheep) have survived for centuries in these conditions. They are small in stature with a thick coat to protect them from the Bura. They are apt to traversing the rocky terrain where they graze freely on the aromatic salted herbs of the island such as breed of Dalmatian Sage, which is considered to be the ‘gourmet sage’ par excellence.
On the Island of Pag only the strongest and most resilient will survive, but sheep and man have survived together throughout the ages. Paška ovca have provided wool, meat and finally cheese which is the essence of the island, and man has risen at dawn in the winter Bura to milk, build shelters and keep watch over the sheep. It’s never been easy on the Island of Pag, but with this perfect fusion of unique conditions, the reward is well worth it with the delicious Paški Sir and the distinction of its taste
As early as 1774 there is recorded documentation of Paški Sir. The travel writer Alberto Fortis, on his way to Dalmatia, wrote about Pag’s products of sea salt, sage honey, wool and Paški Sir. This is a time when the shepherds of Kolan would have live on the rocky hills above the pastures, in stone huts that were adorned with sedge and reeds.
There was no private ownership of the land and the majority of the pastures were located on the hilly parts of the island, they are recognisable today by the stone walls that encompass them. From far off, the intricate stone walls resemble the famous Pag Lace (Paška Čipka) as they snake and twist across the rocky summits.
The Shepherds kept watch of the sheep and in the stone huts, milked the sheep and made Paški Sir. As the pastures slowly became privately owned, so the Shepherds moved back into the town of Kolan and their stone huts became pastoral homes. As Shepherds commuted to and from the pastures to care for the sheep, so it was the women of Kolan assumed the role of cheese makers. Paški Sir slowly but surely gained importance not only as a food for the locals but also as a commodity to market across Croatia, and thus became an important source of income for the villagers of Kolan.
This was a time when agriculture began to establish cooperatives between Kolan and other villages of the Island such as Novalja, Pag and Povljana, which brought Paški Sir from the household into the markets. Yet the production of milk, cheese making and its maturing were all under conditions that with out an expert, could not answer the strict legal criteria of food in traffic.
Gligora Sirana was established by the current director Ivan Gligora in 1995. Ivan is one of the most respected dairy technologists in Croatia and now has over 35 years experience in the industry as well as generations of artisan experience to draw from. Ivan crowned a remarkable career by opening a new and modern Dairy in Kolan in 2010 which uses all the latest technology that will ensure Gligora’s Paški Sir continues to be a champion cheese for years to come.
You can follow Gligora’s Paški Sir as they market the cheese across the world on the Facebook page; Love Paški Sir/Voliti Paški Sir and send all enquiries to simon.kerr@gligora.com
Share
Facebook
LinkedIn
Twitter