Highest distinction received with the Crystal Award 2011

It’s sensational! The Crystal Award is being given to those who have received the Superior Taste Award three times in consecutive years. The Zoller-Hof team under the leadership of brewer Peter Hamberger achieved three years in a row the highest distinction with the Zoller-Hof Hefe-Weizen (Wheat beer) and hence received this outstanding and coveted award. Worldwide the Crystal Award was only given to three breweries so far and Zoller-Hof is the only brewery who received this award for their Hefe Weizen.

The leadership team is very proud of this achievement and will continue to produce with 100% regionally sourced raw materials, gentle brewing methods, high quality standards and ecologically energy.

The Crystal Award is being given by the Brussels based International Taste and Quality Institute (iTQi) and the jury consists of independent European chefs and sommeliers who test and honor the tastiest food and drinks articles submitted by manufacturers.

Getting bored of the so many competitions and awards one can register its products to without knowing exactly how serious they are?   Here is a easy to read, straight to the point, no frills  presentation of what the International Taste & Quality Institute is all about and how serious and neutral the jury’s act.  It explains eventually how worthful a Superior Taste Award can be for your Quality Manager (to improve your products), for the sales executives (fantastic sales argument) and for the marketing department (a great communication tool) .   Special thanks to our trainee Alexandra who, as a communication graduate,  was able to summarize all the wheareabouts of our organization in an enjoyable and attractive way .

The Superior Taste Award is certainly a powerful tool in communicating about a product’s taste to a consumer or a consumer group. This is not everything however as, increasingly, companies need to show to their partners and their distribution channels that their products are going to be successful on the market to justify their space on the shelves!





Aguas de Mondariz understood this and made their Superior Taste Award extremely visible on their Trade-Fair stall. In this way, the company showcases the superiority of their products to the industry, setting the necessary base for a successful delivery to the consumer.





Although primarily interested in identifying, judging, rewarding and promoting superior tasting food and drink, the International Taste & Quality Institute is always delighted to see proactive promotion activities of it’s participating products. Aguas de Mondariz has made it clear, in using the Marketing Tools put at its availability, that it is both interested in the gustatory quality of its water and in promoting this to the industry, its clients and the final consumer.





It’s been some time now since the 2010 Awards Ceremony! Show-us what you did with your Superior Taste Award by contacting augustin.kallergis@itqi.com or by posting your pictures directly on our Facebook Page!

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