Archive for the 'About Taste' Category

About Taste, About iTQi, Beers, Interviews, Superior Taste Award advertising, Testimonial, Using the Award

COEDO Brewery (Japan): Superior Taste Award creates high trust of the customers

Since 2006, the Kyodoshoji Co Ltd has been testing many of the beers brewed at the COEDO brewery by the International Taste & Quality Institute.  They have been awarded each year with 1, 2 or 3 golden  stars Superior Taste Awards.  Specially the Coedo Beniaka brand, which has received 3 golden stars in 2007, 2008 & 2009 and has therefore been honored by a Crystal Award. In this video, the CEO of the company, Mr Shigeharu Asagiri, is explaining how he has used the Superior Taste Awards to build and increase  trust of the customers in the Coedo brands.

About Taste, About iTQi, Superior Taste Award advertising, Testimonial, iTQi Taste Experts

New video presentation of the International Taste & Quality Institute

This year, next to the usual presentation of the tasting sessions itself, we included escerpts of some conversations we had with producers form Japan, Spain and Belgium , who told us how a Superior Taste Award can bring lot of added value to their products.

This new video will be standard on our website from now on.   But here you can see it already in internet Premiere.   The world premiere showing of it took place at the Awards Ceremony of the 26th of May, in Brussels, Belgium.

Please do not hesitate to post your comments, to say waht you like and what you dislike, to give us some suggestions …  Have a nice time.

About iTQi, Beers, Water, iTQi Taste Experts

Matteo: portrait of one of the iTQi sommeliers

Matteo Ghiringhelli, best Sommelier of Italy, third of the European Championship, is dreaming of a world title.   He is since 3 years one of  the the panel members of the  drink jury at iTQi.

read article on him published in Le Figaro Magazine of 16 april 2011 (only in French)


Frozen products, Taste Marketing, Television Advertising, Using the Award

Shana Food’s TV advertisement features the Superior Taste Award

Have a look at how Shana Foods uses the Award (Superior Taste Award, 2 stars, 2009) on its latest TV clip. An excellent way to put forward the Paratha’s exceptional taste an gustatory qualities


We hope you enjoy watching!









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Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

About Taste, Cheese, Print Advertising, Superior Taste Award advertising

Gligora’s Paški Sir: awarded the 3 star Superior Taste Award in 2008, 2009 and 2010. (guest article by Simon Kerr, from Sirana Gligora)

In a continuation of its effort to put forward new, high quality, local products, the International Taste & Quality Institute presents a guest article written by Sirana Gligora on the Paški Sir sheep cheese from the Island of Pag in Croatia. We hope you enjoy reading as much as we did!


Paški Sir has been made on the Island of Pag since ancient times. At Gligora Sirana, we have been able to infuse all of the traditions and artisan techniques passed through generation to generation together with the very latest technology, to produce a consistently high quality limited product cheese. Awarded the 3 star Superior Taste award for the past 3 years as well as numerous other awards, Gligora’s Paški Sir is the most awarded and most famous of Croatia’s artisan cheeses.


Paški Sir is full bodied and exclusively made from raw ewes’ milk cheese, with a well balanced full body and golden yellow in colour. The unique flavours deliver excellent sheep milk savours to the pallet and leave a very long and pleasant after taste without aggressiveness. The distinctive flavours are permeated from the rich traditions of husbandry and vegetation on the Island of Pag.


The tradition of Paški Sir


The Island of Pag has a long tradition of cheese making and agriculture. As the most indented Island in the Adriatic, Pag has perfect climatic conditions for making cheese.


The eastern landscape of the Island is dominated by the beautiful mountain range on the mainland, Velebit. It’s on these snowy peaks where hot and cold air amasses, and particularly in winter, gives birth to the famous Pag Bura. A strong, cool, dry wind that gathers strength as it tumbles down the southern slopes of Velebit onto the calm seas. Here, it creates a beautiful scenery of tiny sea droplets swirling in the air, not unlike dust devils dancing on the surface of the water. The Bura then dries and turns into dry salt dust, which it then scatters all over the Island of Pag, turning it into a beautiful white salty Island. The salt dust becomes wet when it falls onto the vegetation, as if it was thrown upon it as boiling water, and in these conditions upon the rocky hills of the Island of Pag, only the extremely resilient and aromatic plant species will survive. The best known and most precious is the fragrant Pag’s Sage, there are numerous colonies of this purple bloomed plant which adorn the pure white limestone in May and fill the air with its scent.


Paška Ovca (Pag Sheep) have survived for centuries in these conditions. They are small in stature with a thick coat to protect them from the Bura. They are apt to traversing the rocky terrain where they graze freely on the aromatic salted herbs of the island such as breed of Dalmatian Sage, which is considered to be the ‘gourmet sage’ par excellence.


On the Island of Pag only the strongest and most resilient will survive, but sheep and man have survived together throughout the ages. Paška ovca have provided wool, meat and finally cheese which is the essence of the island, and man has risen at dawn in the winter Bura to milk, build shelters and keep watch over the sheep. It’s never been easy on the Island of Pag, but with this perfect fusion of unique conditions, the reward is well worth it with the delicious Paški Sir and the distinction of its taste


As early as 1774 there is recorded documentation of Paški Sir. The travel writer Alberto Fortis, on his way to Dalmatia, wrote about Pag’s products of sea salt, sage honey, wool and Paški Sir. This is a time when the shepherds of Kolan would have live on the rocky hills above the pastures, in stone huts that were adorned with sedge and reeds.


There was no private ownership of the land and the majority of the pastures were located on the hilly parts of the island, they are recognisable today by the stone walls that encompass them. From far off, the intricate stone walls resemble the famous Pag Lace (Paška Čipka) as they snake and twist across the rocky summits.


The Shepherds kept watch of the sheep and in the stone huts, milked the sheep and made Paški Sir. As the pastures slowly became privately owned, so the Shepherds moved back into the town of Kolan and their stone huts became pastoral homes. As Shepherds commuted to and from the pastures to care for the sheep, so it was the women of Kolan assumed the role of cheese makers. Paški Sir slowly but surely gained importance not only as a food for the locals but also as a commodity to market across Croatia, and thus became an important source of income for the villagers of Kolan.


This was a time when agriculture began to establish cooperatives between Kolan and other villages of the Island such as Novalja, Pag and Povljana, which brought Paški Sir from the household into the markets. Yet the production of milk, cheese making and its maturing were all under conditions that with out an expert, could not answer the strict legal criteria of food in traffic.


Gligora Sirana was established by the current director Ivan Gligora in 1995. Ivan is one of the most respected dairy technologists in Croatia and now has over 35 years experience in the industry as well as generations of artisan experience to draw from. Ivan crowned a remarkable career by opening a new and modern Dairy in Kolan in 2010 which uses all the latest technology that will ensure Gligora’s Paški Sir continues to be a champion cheese for years to come.


You can follow Gligora’s Paški Sir as they market the cheese across the world on the Facebook page; Love Paški Sir/Voliti Paški Sir and send all enquiries to simon.kerr@gligora.com






Beers, Print Advertising, Superior Taste Award advertising

Leffervescense: putting Taste at the centre of your communication strategy

The Superior Taste Award is an excellent tool to communicate great taste to consumers. It’s simple, clear and easy to understand. From time to time, some companies go the extra step and develop a truly great marketing campaign around Taste, incorporating the award in them!


Have a look at Leffe’s (exceptional belgian specialty beer producer with multiple Superior Taste Awards throughout the years) latest communication campaign! Click on the picture to view it, save it and enlarge it!


Do you want to read more about Leffe and their Leffervescence campaign? Have a look on http://www.leffe.com/!


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Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

About Taste, Water

日本の水 (Global Waters)

世界的にはまだ十分に知られているとは言えませんが、水に関する歴史的、文化的背景の豊潤さにおいて日本は世界有数といえます。国土の3分の2を占める森林により雨や雪がゆったりと自然涵養され、それぞれに特徴をもつ四季の中、誰もが日本中で無数の素晴らしい天然水を見ることができます。


名水百選


日本の名水環境の維持促進を図るため、1985年、当時の環境庁により国内の多数の水源スポットから100の名水が「名水百選」として認定されました。選定基準は水質のみならず、歴史背景や周辺住民の水源保護への取り組み方なども評価の対象となりました。2008年、環境省は新たに100の名水を選定し、「平成の名水百選」として発表しました。


100以上のミネラルウォーター・ブランド – 湧水から海洋深層水まで
日本国内には100以上のミネラルウォーター*商品ブランドが存在し、それらの原水種類は湧水、井戸水、鉱泉水、鉱水、温泉水、海洋深層水など幅広いものがあります。欧州の水などと比較した一般的な日本のミネラルウォーターの特徴に軟水でTDSが低いことが挙げられます。地域の地質的多様性があるものの、急峻な地形構造などにより浸透した雨や雪が地下に留まる期間は比較的短く、地層自体もカルシウムのもとである石灰質より火山岩質がより顕著です。

 
このような特長のある日本の天然水の味覚は国際的にみて独特です。ソフトで純粋、センシティブで優しいその味わいは、上質な和食に欠かせず、また白ワインやスパークリングワインとも素晴らしいハーモニーを醸します。一例として、新潟県魚沼地方の円水という水ブランドはヨーロッパの愛好家達に高く評価され、クイーン・エリザベス号やクイーン・メリー号で提供されるべく運航会社のキュナード・クルーズ社にも採用されています。
(*諸外国でいうボトルドウォーターを指します)


温泉水の効用 – スキンケアから抗酸化まで
独自の火山性構造により、日本の地下水には優に三千箇所を越える「温泉」という恵みも与えられました。日本における温泉文化は入浴が中心で、源泉の多くが美肌によいとされますが、中には療養目的で飲用される温泉も多数存在します。また、九州地方などでは還元作用を持つという高アルカリ性の温泉水があり、それらの中ではボトリングされ販売されているものもあります。
20世紀初頭の明治時代、日本でも数多くの温泉水が薬学的に分析され、医薬品としても販売されていました。戦後は天然温泉水を医薬品として分類することはなくなりましたが、優れた泉質をもつ温泉には、療養目的で今でも多くの温泉客が訪れます。


グローバルウォーター社
株式会社グローバルウォーターは日本を拠点に、世界の水の流通およびコンサルティング業務を行っています。主に海外の法人客向けに、グローバルウォーター社は選りすぐった日本の水の輸出も行っています。


コンタクト情報:
株式会社グローバルウォーター 担当:堀内, tel: 81-(0)3-3827-3011 fax:81-(0)3-3827-3061


e-mail: t.horiuchi@mizuhiroba.jp


国外から日本の水を少量でオーダーする場合:
http://www.mizuhiroba.jp/en/index2.html, http://search.borderless.rakuten.com/borderless/search.action?sid=mizuhiroba&l=en

About Taste, Taste Marketing, Water

Waters in Japan (Guest article by Global Waters)

It is a relatively unknown fact that Japan as a very rich nature, and a deep culture when it comes to Natural water. The country is fortunate to be rich with abundant sources of remarkable mineral and spring waters, naturally produced in outstanding environmental settings, such as forests (covering two thirds of the country’s entire land space) and sufficient rain and snow fall, distributed in four clearly distinctive seasons.


100 Remarkable Waters
In 1995, for the purpose of raising public awareness about natural water and nature conservation, the Japanese ministry of environment selected 100 water sources throughout the country and certified them. The selection criteria were not only limited to the water’s fine qualities and the preservation of the surrounding environment, but also on the historical and cultural background behind the sources. In 2008, the Ministry set out to find a new set of “100 Remarkable Waters”, and added another 100 water sources with waters of outstanding quality and/or distinct character.


Over one hundred bottled brands – From Natural Spring to Deep Sea
Not surprisingly, there are well over one hundred bottled water brands in Japan, their types ranging from natural mineral water, to deep sea waters. The Most popular of those catogories is the natural, mineral waters.. It should be noted, at the same time, that Japanese version of natural mineral water tend to be lower in TDS (Total Disolved Solids) than their european counterparts.


Despite a number of geochemical variations, many natural water circulation systems in Japan are typically “rapid”. Rain and snow fallen on steep mountains gush out after a relatively short life underground (i.e. less than 100 years).


As far as their taste is concerned, this peculiar system produces rather soft, pure and gentle waters which are low in minerals and match well with sensitive cuisines (including sushi and other Japanese specialties). white wines, sparkling wines and Sake. As an example of the refinement of Japanese table waters, Ensui, a brand from the Rice Uonuma region, in the Niigata prefecture, has been so highly received by European connoisseurs, that it was selected by many gastronomy professionals and is now served on board all Cunard Cruises (the operator of theQueen Elisabeth and the Queen Mary).


Hot Spring Waters – From Skin Treatement to Deoxidization
Japan’s volcanic geologic characteristics highlight another aspect of the country’s natural water: its more than three thousand natural hot spring sources. Most hot spring waters in Japan are dedicated to bathing purposes; many are also drunk for wellness or for their taste. Several hot spring waters in Kyushu (which are said to have certain de-oxidization effects due partially to their high pH degree) are bottled for commercial sale.


During the Meiji era (early 20th century), hot spring waters in Japan were attributed a number of medical characteristics. Many hot spring waters were scientifically analyzed and some were defined as medicines. The Post World War II era saw the abolishment of the medical classification of natural spring waters due to the advent of new, and different standards of health administration policies which did not allow spring waters to be labeled as medical products. Today, true hot spring lovers still know how to enjoy (both drink and bathe) good, hot spring waters, as this exceptional product remains deeply anchored in the Japanese culture.


Global Waters K.K.
Based in Japan, Global Waters K.K. is a water specialist distributor and consultant.
Global Waters exports Japanese water products to mainly business clients, but individual customers overseas can also order various products on-line including Japanese Mineral/Spring Waters and Japanese Natural Hot Spring Waters.


Takuya Horiuchi, Global Waters K.K. , tel: 81-(0)3-3827-3011 fax:81-(0)3-3827-3061
e-mail: t.horiuchi@mizuhiroba.jp
Individual customers can make enquiries or orders at either platform below.
http://www.mizuhiroba.jp/en/index2.html, http://search.borderless.rakuten.com/borderless/search.action?sid=mizuhiroba&l=en

About Taste

Tasting Olive Oil: an Art or a Science?

The factors affecting the nature, quality and characteristics of olive oil, though diverse and complex are well known by producers. Beyond the fruit itself, its maturity, variety and growing conditions, it is through the manufacturing process (cold/hot pressing, physical/chemical extraction etc…) that each olive oil develops its distinctive nature. The extraction method is also an underlying factor in the determination of the “class” of oil (Virgin, Refined, Olive Oil or Pomace).


The taste of olive oil, however, has always been a more debated issue, with two different approaches confronting each other.


The first of these is defined by its efforts to standardise and systematise the tasting process through a number of predefined aromas, tastes and appearances. These are traditionally presented in the form of “Taste Wheels”, often protected by copyright by their authors, yet readily available on the internet.


Various organisations around the world have thus developed their own “tasting guide” and process to evaluate the gustatory qualities of olive oil. This results in a very large array of often intersecting aromas and tastes which cannot possibly be enumerated in a blog post. Similarly, categories established to regroup the various aromas present significant variation but often include various elements under “Fruity”, “Nutty”, “Floral”, and “Spicy” (among others).


This approach, while offering the benefit of a standardized, homogeneous and normalised set of results is sometimes criticised for its rigidity and the exclusion of individual sensitivity demonstrated by the tasters.


The second approach relies much more on the skills and abilities of the tasters. Throughout their education and (most importantly) their professional experience, taste experts continuously encounter new flavours and aromas which they are able to recognise and name in other products. Relying on this extensive knowledge and experience when tasting olive oil helps to obtain a much broader description that captures unique characteristics which would otherwise go unnoticed.


Finally, regardless of the approach taken, the optimal conditions for tasting olive oil also require a rigorous tasting procedure to capture every aroma and characteristic of the product and, above all, a quite, aroma-neutral environment that favours concentration and allows the taster to associate their sensory experience with their vocabulary and knowledge of quality. These


At the International Taste & Quality Institute, a combination of these two methodologies allows our taste experts to reconcile a systematic approach with their unique ability to identify rare savours and aromas during their sensory analysis. Together with our fitted tasting environment and scrupulous respect of the product, the iTQi methodology ensures that all olive oils submitted for evaluation are analysed in detail and that, at the end of the tasting session, a rich report can provide producers with the knowledge and the vocabulary to improve and market their products in the best possible way.
At the end of the day, producers know that creating a superior tasting olive oil is both a Science and an Art. Why shouldn’t tasting this historical product be both as well?

Tasting Olive Oil

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