Here is another example of how the Superior Taste Award can be used in the promotion of Food and Drink products. Simply adding the Superior Taste Award on the packaging can be an excellent tool to show the recognition the product has obtained from an international jury of Chefs, Sommeliers and Opinion Leaders in the subject of taste. Additional value can be obtained from explaining to consumers what the Award represents and what its meaning is.


Unilever’s Solo brand, participated with three products in 2010 and obtained multiple Superior Taste Awards for them. Their packaging, beyond communicating the fact that the brand was recognised as having a superior taste provides consumers with a “story” they can adhere to and follow.

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Sometimes, simply flashing your Award on a TV can be enough to communicate the message you want to your customers. This is what South African Breweries did for their Hanza Marzen Gold beer in 2009 when they obtained a three stars Superior Taste Award.


We hope you enjoy watching!

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Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Continuing our series of marketing examples which make use of the Superior Taste Award, we cannot miss Chaudfontaine’s latest campaign. In their advert, published in newspapers and on billboards, their product, along with the award, is put back in its natural environment: the restaurant!

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Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Following our publishing of the Leffervescence Magazine in French as an amazing way for Leffe to put Taste at the center of their consumer’s attention, we’re now presenting you with the Dutch edition of the magazine. As last time, click on the picture to enlarge the publication!

You will find more information about Leffervescence on Leffe’s website. Also have a look at Leffe’s community on Facebook!

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Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

In this clip, Manantial, producer of the Agua de Benasal uses the Superior Taste Award as a platform to promote the taste of their product, but also its healthy nature. Employee motivation and dedication is also put forward! Good job!

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Thank you for watching!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Last Thursday, the International Taste & Quality Institute released the Sensory Analysis reports, containing the comments formulated by the chefs and sommeliers as they tasted the products.


iTQi strives to offer its clients more than just another label! We always hope that companies will use the results and feedback our renowned chefs and sommeliers to improve their products and develop new, interesting flavours for consumers. In facts, even our Taste Experts appreciate the way products develop year after year and improve based on their comments.


You can understand we were delighted when Anna, from Solnechnie Produkty (Russia) sent us the following email


Dear Christian,
I was looking forward to receive these reports! It is a great help in developing our products.
Thank you very much!


Sincerely yours,


Anna


We are always excited to see that the “Product” aspect of the Marketing equation is still taken into serious consideration in the food industry! It is such mails that keep us going! Have a nice week!