About Taste, Press releases, Superior Taste Award advertising, Using the Award, Water, about quality, internet
For the third time, after 2007 and 2009, the Belgian water Bru has been awarded with a 3 stars Superior Taste Award by iTQi’s panel of experts. Spadel S.A.proudly shows its Award and claims the “exceptional quality” of its products through a post on its own website
http://www.bru.be/fr/articles-de-bloggers/p/detail/bru-leau-etoilee
About iTQi, Beers, Print Advertising, Superior Taste Award advertising, Using the Award
Just before Christmas, most of the Belgian newspapers announced chaos and problems to come because of a general strike. But if you look well at the right of the front pages, you could see a very good suggestion to forget your worries and to see the good side of life, with a Tongerlo Prior. It gives you an even better feeling when you know that it won 3 golden Stars Superior Taste Awards in 2010 and 2011.
Every cloud has a silver lining, and in Belgium it is called beer!
About iTQi, Frozen products, Taste Marketing, Using the Award
VAMIX is a subsidiary of Belgian’s VANDEMOORTELE FOOD SERVICE. This department commercializes deepfrozen bakery products as well as edible oils & fats, mayonnaises and sauces for commercial outlets (horeca) and collectivity caterers.
This year, in 2011, they harvested 5 Superior Taste Awards .
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After the 4 awards received in 2010 and the 3 ones of 2009, this constellation of stars shows the constant level of the quality of almost the totality of their range of products.
As many other food producers they show it on their website, they communicate it to their customers and they talk about it, which has proven successful in terms of gaining new customers and market shares.
About Taste, About iTQi, Ceremony, Superior Taste Award advertising, Using the Award
In this video, Juan Garro, President of the Spanish Milk company Lacturale, explains how winning in 2009 and 2010 3 stars for its products, helped him to become the leading brand in his region and increased its national market share.
In the mean time , in 2011 his product received 3 Golden stars again which means that for achieving the highest award 3 years in a row, he received officially a Crystal Award.
Mr Fermin Cilveti Vidaurreta, General Manager of Lacturale, was very happy to receive his Crystal Award from Mr Louis Frere, Managing Partner of iTQi.
see also
About Taste, About iTQi, Beers, Interviews, Superior Taste Award advertising, Testimonial, Using the Award
Since 2006, the Kyodoshoji Co Ltd has been testing many of the beers brewed at the COEDO brewery by the International Taste & Quality Institute. They have been awarded each year with 1, 2 or 3 golden stars Superior Taste Awards. Specially the Coedo Beniaka brand, which has received 3 golden stars in 2007, 2008 & 2009 and has therefore been honored by a Crystal Award. In this video, the CEO of the company, Mr Shigeharu Asagiri, is explaining how he has used the Superior Taste Awards to build and increase trust of the customers in the Coedo brands.
About iTQi, Business to Business, Superior Taste Award advertising, Taste Marketing, Using the Award, iTQi Taste Experts
Getting bored of the so many competitions and awards one can register its products to without knowing exactly how serious they are? Here is a easy to read, straight to the point, no frills presentation of what the International Taste & Quality Institute is all about and how serious and neutral the jury’s act. It explains eventually how worthful a Superior Taste Award can be for your Quality Manager (to improve your products), for the sales executives (fantastic sales argument) and for the marketing department (a great communication tool) . Special thanks to our trainee Alexandra who, as a communication graduate, was able to summarize all the wheareabouts of our organization in an enjoyable and attractive way .
Interviews, Superior Taste Award advertising, Testimonial, Using the Award, iTQi Taste Experts
An interesting interview of Mr Jean-Louis Sohet, International Marketing Manager which shows the main reasons why, after having had successful awarded products in the past years (see here), the company decided to enter a wide range of products again this year.
Frozen products, Taste Marketing, Television Advertising, Using the Award
Have a look at how Shana Foods uses the Award (Superior Taste Award, 2 stars, 2009) on its latest TV clip. An excellent way to put forward the Paratha’s exceptional taste an gustatory qualities
We hope you enjoy watching!
About iTQi, Print Advertising, Taste Marketing, Television Advertising, Using the Award
Solo light achieved an excellent result at the 2010 Superior Taste Award. It’s Solo Light, Solo Vloeibaar Light and Solo Bakken en Brade respectively obtained 3, 2 and 2 stars, awarded by the iTQi panels of Chefs and Sommeliers. Have a look at the integrated print/tv marketing campaign the company has set up to communicate on this achievement!
Two tv adverts – one in dutch, one in french:
Print Advertising, Superior Taste Award advertising, Using the Award
Here’s another creative use of the Superior Taste Award; Lacturale, Awarded with 2 and 3 stars for multiple milk products in 2010 published this exceptional leaflet which clearly communicates the purpose and aims of the Superior Taste Award and iTQi!
In particular, the application of the Superior Taste Award label on the packaging, and the promotion of this packaging in the press, ensures that consumers easily recognise and understand the value of the product inside. The leaflet is an excellent opportunity to also connect the Superior Taste of the product with the organisation’s other activities, namely their CSR and production tools, as well as other industry recognitions it has obtained.
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