2 stars for the Mayonnaise and for the Andalouse saus of Belgian company LA WILLIAM, now available in Belgian stores.   The Superior Taste Awards are clearly visible on the packagings and an explanation is given on  the website of the company.

Here is another example of how the Superior Taste Award can be used in the promotion of Food and Drink products. Simply adding the Superior Taste Award on the packaging can be an excellent tool to show the recognition the product has obtained from an international jury of Chefs, Sommeliers and Opinion Leaders in the subject of taste. Additional value can be obtained from explaining to consumers what the Award represents and what its meaning is.


Unilever’s Solo brand, participated with three products in 2010 and obtained multiple Superior Taste Awards for them. Their packaging, beyond communicating the fact that the brand was recognised as having a superior taste provides consumers with a “story” they can adhere to and follow.

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!