Here is another example of how the Superior Taste Award can be used in the promotion of Food and Drink products. Simply adding the Superior Taste Award on the packaging can be an excellent tool to show the recognition the product has obtained from an international jury of Chefs, Sommeliers and Opinion Leaders in the subject of taste. Additional value can be obtained from explaining to consumers what the Award represents and what its meaning is.
Unilever’s Solo brand, participated with three products in 2010 and obtained multiple Superior Taste Awards for them. Their packaging, beyond communicating the fact that the brand was recognised as having a superior taste provides consumers with a “story” they can adhere to and follow.
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