Since 2006, the Kyodoshoji Co Ltd has been testing many of the beers brewed at the COEDO brewery by the International Taste & Quality Institute.  They have been awarded each year with 1, 2 or 3 golden  stars Superior Taste Awards.  Specially the Coedo Beniaka brand, which has received 3 golden stars in 2007, 2008 & 2009 and has therefore been honored by a Crystal Award. In this video, the CEO of the company, Mr Shigeharu Asagiri, is explaining how he has used the Superior Taste Awards to build and increase  trust of the customers in the Coedo brands.

An interesting interview of Mr Jean-Louis Sohet, International Marketing Manager which shows the main reasons why, after having had successful awarded products in the past years (see  here), the company decided to enter a wide range of products again this year.

Back in June 2010, Louis Frère got interviewed on La Première, Belgium’s first national radiophonic station.


Listen to that interview, along with some pictures from the 2010 Tasting Sessions.


We hope you enjoy watching!

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