In this video, Juan Garro, President of the Spanish Milk company Lacturale, explains how winning  in 2009 and 2010 3 stars for its products,  helped him to become the leading brand in his region  and increased its national market share.

In the mean time , in 2011 his product received 3  Golden stars again which means that for achieving  the highest award 3 years in a row, he received officially a Crystal Award.

Mr Fermin Cilveti Vidaurreta, General Manager of Lacturale,  was very happy to  receive his Crystal Award from Mr Louis Frere, Managing Partner of iTQi.

see also

For the 6th consecutive year, the International Taste & Quality Institute’s 120 jury members, all renowned chefs and sommeliers members of the most renonwed international associations, came to judge and evaluate an impressive number of food and drink consumer products from around the world. The results of the tests are now known and published on the website www.itqi.com

It has been an exceptional year because, of the 902 products submitted, 702 received an award:

• 157 products receive the “Superior Taste Award – 1 star”
• 414 products receive the “Superior Taste Award – 2 stars”
• 131 products receive the “Superior Taste Award – 3 stars”

With a sensory analysis scoring above 70%, these products receive the Superior Taste Award 2010, a recognition of their taste Excellence which provides producers with a powerful marketing tool to develop their sales.

In 2010, there was a 14% increase in registered products.

Proving that iTQi’s concept is increasingly looked-after, the 2010 edition saw a 14% increase in registered products compared to last year.

Among those registered products, 13% of them came from Belgium. iTQi’s evaluation tests are an invaluable reference for producers, as they allow them to obtain comments and suggestions on their products, made by recognized experts in Taste.

“Awards” ceremony

The official Awards Ceremony will take place on Thursday, 27 May 2010 from 18:00 at the Cercle Gaulois in Brussels, in presence of the awarded companies, Ambassadors and commercial representations from many countries, the press, as well as a panel of Chefs (Michel Pasquet, Maîtres Cuisiniers de France, Marc Pralong, Académie Culinaire de France, Robert Van Duüren, Président des Maître-Cuisiniers de Belgique, Jean Castadot, Président d’Euro-Toques…) and sommeliers (Xavier Faber, 2000 Meilleur Sommelier de Belgique, David Seijas, sommelier de El Bulli…).

International Taste & Quality  – iTQi
Tel. : +32 2 372.34.22
email : info@itqi.com
Website : www.itqi.com