Archive for September, 2011

About iTQi, Frozen products, Taste Marketing, Using the Award

VAMIX in the stars…for their excellent pre-cooked breads and sauce

VAMIX is  a subsidiary of Belgian’s VANDEMOORTELE FOOD SERVICE.  This  department  commercializes  deepfrozen bakery products as well as edible oils & fats, mayonnaises and sauces for commercial outlets (horeca) and collectivity caterers.


This year, in 2011, they  harvested 5 Superior Taste Awards .





 

After the 4 awards received in 2010 and the 3 ones of 2009, this constellation of stars shows the  constant level of the quality of almost the totality of their range of products.


As many other food producers they show it on their website, they communicate it to their customers and they talk about it, which has proven successful in terms of gaining new customers and market shares.

Beers, Water, iTQi Taste Experts

The Irish Guild of Sommeliers

Mary o'Callaghan, President of the Irish Gguild of SommeliersMary O’Callaghan, President of the Irish Guild of Sommeliers is one of our  “first-hour” jury members.   She has been member of iTQi’s Superior Taste Award jury since the beginning and makes sure to have no other obligations during the three days in May where the drink tests take place.

 

These obligations include sometimes   very important functions, like State banquets where she is in the company of Heads of State as depicted on the website of the Irish Guild of Sommeliers.

 

However, at the International Taste & Quality Institute, she joins fellow colleagues from 13 European  countries for a serious work of tasting drinks and beverages coming from all over the world:   some very well known like waters or teas, some unusual ones like soft drinks based on milk or unknown drinks coming from far away countries and which need a specific preparation.



At work at the Superior Taste Award

At work as a Jury-member for the drink testing at iTQi.


Good show Mary, and thank you for your professionalism during our tasting sessions.






About iTQi, Beers, Superior Taste Award advertising

Haacht Brewery (Belgium): 3 times 3 stars at the 2011 Superior Taste Award

Three beers of the Belgian Haacht brewery received a 3 golden stars Superior Taste Award this year: Prior TongerlooCharles Quint Blonde /Keizer Karel Goud Blond Charles Quint Rouge Rubis /Keizer Karel Robijn Rood

It is the second year in a row for the Prior Tongerloo,which means that this beer is eligible for a Crystal Taste Award if it gets again 3 stars in 2012.

 

 

Next to these products, Haacht brewery received also 2 Golden Stars awards for the PRIMUS Pils and the VAL Still mineral water, very nice results indeed as this means that these 2 products have scored between 80 and 90% at the testing session.  Congratulations!