In this video, Juan Garro, President of the Spanish Milk company Lacturale, explains how winning  in 2009 and 2010 3 stars for its products,  helped him to become the leading brand in his region  and increased its national market share.

In the mean time , in 2011 his product received 3  Golden stars again which means that for achieving  the highest award 3 years in a row, he received officially a Crystal Award.

Mr Fermin Cilveti Vidaurreta, General Manager of Lacturale,  was very happy to  receive his Crystal Award from Mr Louis Frere, Managing Partner of iTQi.

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