Solo light achieved an excellent result at the 2010 Superior Taste Award. It’s Solo Light, Solo Vloeibaar Light and Solo Bakken en Brade respectively obtained 3, 2 and 2 stars, awarded by the iTQi panels of Chefs and Sommeliers. Have a look at the integrated print/tv marketing campaign the company has set up to communicate on this achievement!


Two tv adverts – one in dutch, one in french:

And the equivalent print ads, in newspapers and posters all over the Benelux:

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Last week, for two days, the iTQi team represented the Superior Taste Award and the Institute’s activities at Carrefour Belgium’s internal trade fair. Designed to introduce Carrefour staff and Carrefour Affiliates to the distributor’s newest development’s in Belgium, the event was an excellent opportunity for Carrefour’s suppliers to put their products forward and allow the inventory managers and purchassers to get familiar with the Assortment.


The International Taste & Quality Institute chose to participate to the fair and allow the participant’s to get familiar with the products that were awarded with the Superior Taste Award. Do you want your product to be featured in such an event? Are you using the Superior Taste Award in an innovative way on your Packaging? Get in touch with us now: info@itqi.com

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

There is no need to make things complicated when communicating the Superior Taste Award achievement. Have a look at how Alpha Honey markets its product along with the Superior Taste Award.

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Here’s another creative use of the Superior Taste Award; Lacturale, Awarded with 2 and 3 stars for multiple milk products in 2010 published this exceptional leaflet which clearly communicates the purpose and aims of the Superior Taste Award and iTQi!


In particular, the application of the Superior Taste Award label on the packaging, and the promotion of this packaging in the press, ensures that consumers easily recognise and understand the value of the product inside. The leaflet is an excellent opportunity to also connect the Superior Taste of the product with the organisation’s other activities, namely their CSR and production tools, as well as other industry recognitions it has obtained.

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

The Superior Taste Award is certainly a powerful tool in communicating about a product’s taste to a consumer or a consumer group. This is not everything however as, increasingly, companies need to show to their partners and their distribution channels that their products are going to be successful on the market to justify their space on the shelves!





Aguas de Mondariz understood this and made their Superior Taste Award extremely visible on their Trade-Fair stall. In this way, the company showcases the superiority of their products to the industry, setting the necessary base for a successful delivery to the consumer.





Although primarily interested in identifying, judging, rewarding and promoting superior tasting food and drink, the International Taste & Quality Institute is always delighted to see proactive promotion activities of it’s participating products. Aguas de Mondariz has made it clear, in using the Marketing Tools put at its availability, that it is both interested in the gustatory quality of its water and in promoting this to the industry, its clients and the final consumer.





It’s been some time now since the 2010 Awards Ceremony! Show-us what you did with your Superior Taste Award by contacting augustin.kallergis@itqi.com or by posting your pictures directly on our Facebook Page!

---

Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!