The Superior Taste Award is an excellent tool to communicate great taste to consumers. It’s simple, clear and easy to understand. From time to time, some companies go the extra step and develop a truly great marketing campaign around Taste, incorporating the award in them!
Have a look at Leffe’s (exceptional belgian specialty beer producer with multiple Superior Taste Awards throughout the years) latest communication campaign! Click on the picture to view it, save it and enlarge it!
Do you want to read more about Leffe and their Leffervescence campaign? Have a look on http://www.leffe.com/!
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