The Superior Taste Award is an excellent tool to communicate great taste to consumers. It’s simple, clear and easy to understand. From time to time, some companies go the extra step and develop a truly great marketing campaign around Taste, incorporating the award in them!


Have a look at Leffe’s (exceptional belgian specialty beer producer with multiple Superior Taste Awards throughout the years) latest communication campaign! Click on the picture to view it, save it and enlarge it!


Do you want to read more about Leffe and their Leffervescence campaign? Have a look on http://www.leffe.com/!

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Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

In this clip, Manantial, producer of the Agua de Benasal uses the Superior Taste Award as a platform to promote the taste of their product, but also its healthy nature. Employee motivation and dedication is also put forward! Good job!

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Thank you for watching!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!


You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.


Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!