Last Thursday, the International Taste & Quality Institute released the Sensory Analysis reports, containing the comments formulated by the chefs and sommeliers as they tasted the products.


iTQi strives to offer its clients more than just another label! We always hope that companies will use the results and feedback our renowned chefs and sommeliers to improve their products and develop new, interesting flavours for consumers. In facts, even our Taste Experts appreciate the way products develop year after year and improve based on their comments.


You can understand we were delighted when Anna, from Solnechnie Produkty (Russia) sent us the following email


Dear Christian,
I was looking forward to receive these reports! It is a great help in developing our products.
Thank you very much!


Sincerely yours,


Anna


We are always excited to see that the “Product” aspect of the Marketing equation is still taken into serious consideration in the food industry! It is such mails that keep us going! Have a nice week!