The International Taste & Quality Institute prides itself on its very large and diverse panels of chefs, sommeliers and drink experts from all over Europe. As every year our 120 Taste Experts meet in Brussels to taste more than 160 products, we thought it would be appropriate for you to get to know our teams.

This week, we’re introducing you to Euro-Toques, a key partner of the Institute in Tasting and Awarding products from around the world.

The Defence of European Culinary Heritage: an objective for a way of life

Euro-Toques is a European organisation based in Brussels which regroups more than 4000 cooks and chefs from all over Europe and the World. In its 25 years of activity, Euro-Toques has made Food and its quality its top priorities and today actively lobbies, through its network of professionals who all adhere to a strict “code of honor”, for the preservation of the natural qualities and local properties of food.


In short, Euro-Toques aims at taking all necessary actions to:
* protect Quality and Flavour of foods.
* promote the Know-how of food Craftsmen.
* facilitate exchanges between chefs throughout Europe.
* perpetuate Cultures and culinary traditions.
* raise consumer awareness through education and good eating habits.
* promote health through the assurance of healthy food regarding chemical additives in food products and to promote natural, seasonal combinations
* not compromise by means of new methods which are liable to generate a health risk or to alter the taste of foods.
* make a commitment in favour of correct labelling and informations to give consumers relevant information needed to make responsible choices.
* protect European Culinary Heritage in its diversity, origins and typicality.


It is very naturally that the International Taste & Quality Institute (iTQi) found in Euro-Toques a strategic ally in its mission: “To taste, promote and reward Superior Tasting Food”. Today, Euro-Toques contributes enormously in the Institute’s panels of Chefs and Sommeliers and provide the institute with precious information about the state of the Industry.


You can find more information about Euro-Toques on their website: http://www.euro-toques.org/

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Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!

Last Thursday, the International Taste & Quality Institute released the Sensory Analysis reports, containing the comments formulated by the chefs and sommeliers as they tasted the products.


iTQi strives to offer its clients more than just another label! We always hope that companies will use the results and feedback our renowned chefs and sommeliers to improve their products and develop new, interesting flavours for consumers. In facts, even our Taste Experts appreciate the way products develop year after year and improve based on their comments.


You can understand we were delighted when Anna, from Solnechnie Produkty (Russia) sent us the following email


Dear Christian,
I was looking forward to receive these reports! It is a great help in developing our products.
Thank you very much!


Sincerely yours,


Anna


We are always excited to see that the “Product” aspect of the Marketing equation is still taken into serious consideration in the food industry! It is such mails that keep us going! Have a nice week!

The International Taste & Quality Institute’s social media presence is taking off.


In just under a few months of existence, the Institute’s Facebook Page reached and went over 300 “Fans”. The tool, putting together chefs and sommeliers, iTQi Taste Experts, Food producers and members of the public offers a way for people interested in taste to exchange ideas and get to know superior tasting products from all over the world


The objective of the platform is to communicate around your company and awarded products, and push good news to our community of taste experts and the Internet networks.


We have hired an expert that you can directly contact to assist you in the process: Augustin Kallergis, email: augustin.kallergis |at| itqi.com


Where is iTQi visible and what can you do?


For FACEBOOK: Visit the iTQi page by clicking HERE
What is it? It’s a social network on which people connect with “Friends” and Company “Pages”.
Your benefits?
1. By publishing information on iTQi’s Facebook page, it is shown to people that are highly interested by Taste, iTQi, or the Superior Taste Award.
2. The information you publish on this page will automatically be visible on Google and other search engines. This is a great opportunity to increase your visibility on the Internet.
3. You can quickly get your products known by the increasing number of Taste Experts and the iTQi community.


What can you do to be part of it?
1. Visit our page by clicking HERE
If you’re not a member of the network yet, just click on “Register”. It takes seconds to register.
2. Then, click on “Become a Fan”.
3. Send any information, video, media, ad or exciting news about your company or products to augustin.kallergis|at|itqi.com


For TWITTER: Visit the iTQi feed by clicking HERE
What is it? It’s a social network in which users (people and companies) connect with each other and send each other very short, informative messages that often contain Internet links.


Your benefits?
1. All information published by iTQi on its social network is repeated on Twitter. That means that if you chose to publish something on our Facebook page, it will automatically appear on Twitter as well.
2. The information published on Twitter is visible to ANYONE that searches your name, product, company, iTQi or the Superior Taste Award. That is currently more than 90’000’000 users who can potentially see your information.
3. If you chose to follow-us, we’ll follow you back. This way, any information you send to your network will be automatically shown to our network as well.
4. Again, all “Tweets” are now visible in most search engines. Therefore, you increase the visibility of your Award or your great news in a substantial manner!


What can you do to be part of it?
1. Visit the iTQi feed by clicking HERE
If you don’t have a Twitter account, click on “Sign-up”. It also takes seconds to register.
2. When on the page, login and click on: “Follow”.
3. Send any of your information, video, media, ad or exciting news to augustin.kallergis@itqi.com


For LINKED-IN: Visit our company page HERE


What is it? It is a social network that allows professionals to network and exchange information, services and business opportunities.


Your benefits?
1. By connecting to your iTQi contact person, you get access to our network of Taste Experts and business professionals around the world.


What can you do to be part of it?
1. Visit the iTQi feed by clicking HERE
If you don’t have an account, click on “Sign-up” and complete your profile.
2. Click on the name of your iTQi personal contact to view his/her profile.
3. Click on “Add (Name) to your network”.


You will then be “Connected” with iTQi through your personal contact and have access to all the members of his/her network.


For the iTQi BLOG: visit our blog HERE


What is it? It is a platform that presents short articles about Taste (written in collaboration with Taste Experts and awarded companies), Taste Marketing and the Institute. On this blog, we are posting exciting news and information about our key interest, the Superior Taste of Food & Drink.


Your benefits?
1. Get up-to-date information about iTQi’s activities, short research articles on particular product categories, as well as links to the latest research on the Marketing of Taste.
2. Help us write an article about your product category and gain visibility in all our social networks. As all articles are automatically also sent to our Facebook, Twitter and Linked-in Contacts, the number of readers is quite significant. It’s an excellent opportunity to share your knowledge with a significant number of people that are very interested on matters of taste


What can you do to be part of it?
1. Visit our blog by clicking HERE
2. Read the content, and contribute by writing comments
3. Get in touch with Augustin (augustin.kallergis@itqi.com ) if you would like to collaborate on an article about your product category.


We have designed our Social Media Network as an open platform in which Consumers, Taste Experts and Producers share information and discuss about Taste. We are looking forward to working with you on the promotion of your great products.

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Thank you for reading!


Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!

You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.

Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!