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The blogosphere is buzzing with news about iTQi and the Superior Taste Awards! We found this excellent article in Spanish about the Superior Taste Awards by Meritxell Falgueras. Meritxell publishes Wine and the City (Best Catalan wine content blog 2009) and participated for the first time in the Superior Taste Awards in 2009. This year, she will be back in Brussels for the 2010 edition.
He tenido la oportunidad de ir a Bruselas como jurado de la quinta edición de Superior Taste Awards de iTQi realizado en Golf du Château de la Bawette los días 29, 30 y 31 de marzo en Bruselas. Ha sido una gran oportunidad de conocer a grandes compañeros de la profesión de toda Europa, a los encantadores organizadores y a retar mi paladar haciendo catas de leche, sake, cerveza, infusiones, agua, zumos, vodka, licores, refrescos, shochu, té, café… ¡Una experiencia increíble! Porque no sólo era cualificar los productos sino que debíamos explicar sus grandezas o lo que se podría mejorar. Una gran lección y un gran entrenamiento para mi nariz y mis papilas gustativas, demasiado acostumbradas a degustar vino…
Muchas empresas se nutren de conocimientos y buenas intenciones. Pero las que funcionan están basadas en el valor, en la inteligencia y en las que hay buenas personas detrás. Así es Superior Taste Awards, una manera eficaz de poner a prueba las bebidas (a través los sumilleres) y los productos gastronómicos (con los mejores chefs europeos). Un sabio examen para que las empresas que participan puedan conocer los límites y cómo se perciben sus productos. Y los premiados ganan la merecida medalla que es una perfecta guía para los consumidores que tienen la garantía del jurado experto. Con iniciativas así, da gusto trabajar en este hermoso mundo sensorial de la sumillería.
I had the opportunity to go to Brussels as a judge for the fifth edition of iTQi’s Superior Taste Awards, held at the Golf du Château de la Bawette on 29, 30 and 31 March 2009 in Brussels. It was a great opportunity to meet great companions of the profession across Europe. The organizers were charming and I was able to challenge my palate by tasting milk, sake, beer, tea, water, juice, vodka, liqueurs, soft drinks, shochu, tea, coffee … An incredible experience! Qualifying the products was not our only task; we had to explain why a product was great or what could be improved. A great lesson and a great workout for my nose and my taste buds, too accustomed to tasting wine …
Many companies thrive on knowledge and good intentions. But the really great companies are those based on value, intelligence and in which there are good people. The Superior Taste Awards are an effective way to test drinks (by the sommeliers) and gourmet products (with the best chefs in Europe). A wise consideration for companies involved to know the limits and how they perceive their products. And for the winners earning a deserved medal, the award is a perfect guide for consumers who are assured of the jury’s expertise.
It is with such beautiful initiatives that I keep wanting to work in the beautiful world of taste, wines and aromas.
This way for the original article: http://www.winesandthecity.com/2009/04/07/international-taste-quality-institute/
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Thank you for reading!
Don’t hesitate to leave a comment on this article using the button below! We’re always interested in knowing what you think!
You can also make sure you never miss a single post by registering our blog’s RSS feed in your favourite online RSS reader or email program.
Did you know? The International Taste & Quality Institute (iTQi) is getting social. As from now, you can find us on Linked-In, Facebook and Twitter to make sure you’re up to date on the Institute’s latest activities and events!
